Compare and find the best prices on DORAL Cigarettes...

Compare and find the best prices on DORAL Cigarettes

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Doral cigarettes is a brand that was introduced by RJ Reynolds Tobacco
in 1969 when cigarette consumption in the United States was still
growing. It was offered in a full variety of shapes and flavors. At
that time all cigarettes carried the same price at retail, so the only
point of difference from one cigarette to another was the marketing
image created by the manufacturer
In 1971 the cigarette companies lost their ability to market on the
airwaves and the overall consumption of cigarettes started to slow. In
the early 80's, black and white generic cigarettes started to show up
in the marketplace at prices well below the established brands. At
that point RJ Reynolds got the idea that if they reduced the pricing
of one of their established brands they could prevent the black and
white cigarettes from capturing market share.
Doral was the brand they chose and it marked the beginning of tiered
pricing in the US cigarette market. Today there are four or five major
cigarette price points at retail, and Doral was the first major
cigarette brand paving the way.
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